Cinnabon
Season of Frosting
Season of Frosting
People love Cinnabon but what they really love is that iconic frosting. So during the holiday season, we gave fans exactly what they’d been craving. We turned our beloved frosting into a limited-edition product that delivered big holiday excitement without requiring a massive investment. The result? Strong sales potential, a culture-tapping PR moment, and a sweet reminder that sometimes the simplest ideas create the biggest buzz.
We launched the Signature Frosting Pint during the holidays. We partnered with Freeform to highlight Cinnabon during the 25 Days of Christmas. We created some of the most mouth-watering content all over digital placements, connected TV, and all over social to get the taste of the season going. Then, we added recipes in organic content that featured the frosting pint so people could dream of the possibilities and share their own baking creations.
Our Frosting Pint got people talking during the holidays and sparked a bit wave of PR. Even Stephen Colbert had something to say about it and even though it was total parody, we showed we had a sense of humor and embraced the free publicity.
