HOLA! I'M FRANCISCO
I was born in the beautiful Andes Mountains ⛰️ of Colombia, where I learned about the beauty of football ⚽️ and the value of strong family bonds. Later, I traded the mountains for the golden beaches of South Florida ☀️, which became home during my formative years and opened the door to my professional life. Being an immigrant has taught me the value of hard work, ambition, humility, and the appreciation of living within a true melting pot of cultures, perspectives, and beliefs. Today, I proudly call Atlanta home and love being part of the 🌳 “city in the forest.” 🌳
I learned English through my love of X-Men comics, Metal Gear Solid games 🎮, and sci-fi action movies 🍿. Those passions unexpectedly became the gateway to my art career. Coming from a family of judges and lawyers, I ended up becoming a bit of a rebel by taking a creative path that eventually led me into advertising 💪.
I constantly need to make things — it’s an urge. I spend my days drawing, painting 🎨, building, baking 🥐, or finding any excuse to get creativity out of my system. On weekends, I wake up way too early to watch the Premier League or Formula 1 races 🏎️. I still get happy just looking at a soccer ball, and to this day I’ll kick an invisible one around when no one is watching.
Today, I’m a Creative Director at Digitas, working alongside an incredible team across a wide range of clients — from delicious snack brands to AAA insurance, and everything in between. Over the years, I’ve worked across categories including automotive, food, QSR, home goods, ice cream (and somehow even more ice cream 🍦), as well as insurance and Medicare. I’ve had the opportunity to work at agencies both independently and within large networks like WPP, IPG, and now Publicis Groupe. I’ve also spent time on the client side, helping lead brands and internal creative departments 👨🎨.
I approach work strategically, but never at the expense of having fun. Laughter and enjoyment should live at the core of everything we make — they’re reflections of the passion behind any creative process. Whether I’m building a brand campaign, experimenting with new forms of storytelling, or just sketching creatures and monsters 👹, I genuinely love coming up with ideas and bringing them to life.
Outside of work, I spend my time with my incredible wife, our two dogs 🐕🐕, and a tuxedo cat 🐈⬛ who recently decided to show up at our door and stay. We love taking long walks, traveling the world, staying close to family, and playing some of the hardest video games out there — and if you know the term “Souls-like,” that probably explains enough ⚔️.