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Campaign launch in social media through a series of videos each week. Videos asked for user submissions in all social media platforms. A tweet, comment or tag was used as an entry in order to select 8 different winners throughout a period of 2 weeks. The campaign was gear to leverage each channel's strength and create organic conversations.
Beyond social media, a mobile site was created to house the main messaging and elements of the Hall of Name campaign. The site presented a CTA and hashtag that tied all the different pieces together as well as to connect all submissions under a single thread. The site kept track on user submission and showcased some of the leaders. Winners were presented through each reveal video were immediately updated in the site.
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After winners were selected and the campaign submission process was completed, we purchased specific outdoor media and purchased a billboard in Canton, OH right next to the NFL Football Hall of Fame.
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Winners were awarded with our own version of the iconic yellow jacket creating the first 2018 Hall of Name Class.
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