Toyota / Save Yourself, From Yourself

We can’t help it. We’re human. We try to make it home, even when we’re exhausted. We cross the lines on the road and in conversation. We get distracted wondering if we left the iron on or if we have enough milk. And because we’re human, the 2018 Corolla comes standard with a suite of advanced safety features. All designed to keep you safe...from yourself.

We then took this idea into social and played with those everyday moments and well, not the so much everyday too that clearly make us wonder where is our mind. These spots played played with the platform space and had fun with how these interacted with the viewers. Jaywalker played with the traditional bottom ad of videos online and introducing a memorable character and moving picture had the video leave the frame because of the distracted driver. All the spots showed how the Toyota Corolla is always there to save you from yourself.

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